Futureproofed zoekt Communication & Marketing Expert | Bond Beter Leefmilieu

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Futureproofed zoekt Communication & Marketing Expert

Geplaatst door
Laetitia Pirson
Betaalde job
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About Futureproofed

To guarantee a safe future and ensure our prosperity, we must halve CO2 emissions every decade. At the same time, we have to rebuild nature and its ecosystems services through massive reforestation and improved agriculture.

At Futureproofed, we care about driving cities and companies to make this transition happen while becoming more attractive and futureproofed.

With our online tool, FutureproofedCities, we connect cities and help them implement climate action.

We launched in early 2017 and currently have about 105 municipalities running on FutureproofedCities, including Antwerp, Ghent, Namur, Kortrijk, Hasselt, Ostend, Vilvoorde, Bonheiden, Pont-à-Celles and Valencia (ES).

By the end of the year we’ll have launched a few more cities in Belgium and across Europe (probably in Spain and in South East Europe) and we’re just getting started!

Whom are we looking for?

To grow FutureproofedCities, we are looking for people who are the most talented, curious, fun dedicated, right across the organisation — from sales to customer support, from product development to accounts receivable.

We don’t want to be hiring just the smartest people, it’s also about developing the most flexible people, to form the highest-performing teams. At Futureproofed we are also committed to creating an Asshole-Free-Zone .

You have skills, knowledge, energy and time and we realize there's many offers to contemplate... So why should you devote these precious resources to FutureproofedCities? Here’s the deal you have to offer: you will have to work hard to catch up with a large and growing backlog of issues; things may be more chaotic than elsewhere; our plan might even fail. But the quid pro quo is that you will have more responsibility, it will be more fun, you will learn and grow more, you will do meaningful work, and if things go well, you might participate in the upside.

Job description

FutureproofedCities is growing and is looking for a self-driven, dynamic, creative and data-centric Communication & Marketing Expert to take on the communication and branding of the company.

As part of a growing team, your mission will be to develop, implement and oversee the marketing strategy of the company — both online and offline — to strengthen its presence as an essential actor for cities in their transition towards a fossil-free future. Copywriting, producing and designing consistent marketing materials, as well as real-life contact with strategic partners are central elements of your position.

Key responsibilities

— Communication & Brand

  • You will define and plan a communication & marketing strategy to make FutureproofedCities visible, focusing on customer acquisition through leads generation and conversion rate optimization.

  • You will oversee all the digital communication channels initiatives on social networks (Facebook, LinkedIn, Twitter, YouTube, …) as well as manage and improve existing platforms (website, blog, …) in line with your communication strategy and plan.

  • As a copywriter, you will take on and create relevant content marketing campaigns (blog, newsletters, webinars, …) with the support of the communication specialists.

  • You will produce digital marketing materials (videos, visuals, product marketing, …) to promote the company on digital platforms but not only.

  • You will build relations with other key-actors in solving climate change such as EU institutions, international organisation & networks, think tanks, regions and cities representatives, etc. to have influencers supporting our initiative as well as endorsing and sharing our content.

  • You will identify and develop press relations to write and publish articles in relevant magazines and releases.

  • You will identify key-events and manage attendance, both at national and international level, in line with the company’s scope to pitch and export FutureproofedCities and keeping the calendar updated.

— Search Engine Marketing (SEM)

  • You will be in charge of driving customer acquisition through search based channels in collaboration with product and business colleagues.

  • You will initiate the development and execution of successful SEO strategies.

  • You will track, analyse and visualise data to assess the success of marketing campaigns and to find out what is happening on our website and where & how to optimise. You are able to summarise data for reports.


Must have

  • Approximately 5 years of progressively responsible experience in relevant field with similar functions.

  • Previous experience with in a SaaS company.

  • Knowledgeable and passionate about sustainability.

  • Strong and demonstrated copywriting skills in English, in addition to Dutch or French.

  • Passion for design, rigorous website optimisation and digital analytics.

  • Creative, multi-tasking and idea generator across all relevant activities.

  • Dedicated team player with the ability to work independently and to challenge ideas.

  • Willingness and readiness to work in a small growing company and not afraid of ‘having to do it all’;

    • You like to work in a fast-paced environment and under tight deadlines, and you see it as an opportunity to be part of the success of a growing company.

    • You are stress resistant with a good sense of responsibility; you are organized, skilled at assessing workload and prioritizing tasks based on quarterly objectives.

    • You are self-starter, pro-active and eager to grow and learn with an entrepreneurial attitude; you enjoy challenges, are a creative problem-solver.

  • Perfect command of English and Dutch or French, both verbal and written.

Bonus points for

  • Master’s degree from a Business School preferably in business engineering or economics with a focus on marketing.

  • Proficiency in one or more additional European language such as Spanish, Italian or German is a clear-cut advantage.

  • Good knowledge of climate change science and tomorrow’s solutions. You understand the stakes of the climate action and you are familiar with the EU Climate Change institutional framework, being able to identify key-stakeholders at both national and international level.

Our offer

  • A meaningful work experience.

  • A nice team with genuine people.

  • The opportunity to grow and learn within a fast-growing startup.

  • Nice place to work, in Leuven (literally next to the station).

  • A full-time and permanent contract.

  • A competitive salary package that is optimized to your individual needs.


Interested in the position?

Please address your application at info@futureproofed.com mentioning where you have found the vacancy. Your application must contain your Curriculum Vitae putting forward your most relevant experiences and qualifications for the job as well as your Cover Letter explaining why you are suited for the position.

Applications must be submitted before 7th of October 2019

Vermeld bij je sollicitatie dat je de vacature op de website van Bond Beter Leefmilieu gevonden hebt.